Notes
Slide Show
Outline
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Building for the Future of
Knowledge-based Industries in Kentucky
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"Today"
  • Today, we’re in over
  • 90 countries and ship to 113
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So where do we see the
future of the state of Kentucky?
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We have to play to our strengths, we have to build for the future
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Kentucky: Who are we?
  • Agricultural economy
  • Famous for horses
  • Green technology
  • We have a great name: Kentucky
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WHAT are the opportunities?

WHERE are the opportunities?
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The knowledge based industry of Kentucky
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Which may be addressed by Nutrigenomics
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The knowledge based industry of Kentucky
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"Aquaculture - Core competency of..."
  • Aquaculture - Core competency of Alltech


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And a business
is created
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The knowledge based industry of Kentucky
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Idaho!
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Why not follow the Idaho Story?
  • Idaho had 455,000 cows in 2005 up almost 100,000 from 2001.
  • Now #5 in the country for milk production.
  • Produced 10 billion lbs of milk in 2005.
  • They are #3 in cheese production following WI at 2.5 billion pounds and CA at 2 billion pounds
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So, why not build new dairies?
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Global 500:
September, 2008
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And what about beef?
We’re #6 in the nation for beef cows
but no packing house
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Kentucky needs jobs
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Lexington Herald Leader, 2-25-2008
Automotive Industry in Kentucky
  • 21,000 automotive jobs down to 16,000 jobs


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Do the math
  • The Kentucky auto industry: -5,000 jobs
  • A beef packing house: +3,000 jobs
  • Bringing dairies to the state: +5,000 jobs


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The knowledge based industry of Kentucky
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Use our resources: Coal
Kentucky’s ace in the hole!
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But the image is:
  • Pollutes
  • Destroys the environment
  • Creates carbon dioxide:                     88 million tons!
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1 Acre
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Fields of green: a dream
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The knowledge based industry of Kentucky
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We need
out of the box
thinking
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"The difference between eating the..."
  • The difference between eating the bread and eating the board
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The dream the DoE believed in:
Alltech awarded $30 million!
April 18, 2008
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Great opportunities and Kentucky need
  • RESEARCH
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In order to make this all happen we have to have education!
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Alltech committed to one science laboratory per year
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We need to harness the intellectual energy
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Just awarded out first 3 PhDs with the University of Kentucky
PhD’s for the real world
Addressing real world needs


  • Algae
    • Removing problem CO2
  • Energy:
    • using the latest cellulose-based technology
    • The rural community biorefinery

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The knowledge based industry of Kentucky
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How does this fit into the program of Kentucky being a “Superbrand”?
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What is a Superbrand?
  • enjoys high levels of recognition


  • has core values that consumers relate to – even if they are unable to articulate what those values are


  • superbrands are not afraid of greatness – they can take risks where other brands would fail


  • Endurance and continuity


  • Stands out from competitors
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We’re going to build a third brand
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For Alltech,
title sponsorship
 of the World
Equestrian Games
was a ‘no brainer’!
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Do you recognize the magnitude?
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Make Kentucky truly the
Horse Capital of the world!
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Not only that
  • 30 miles of fencing
  • 147 new trees
  • New Central Kentucky Hope Center = $3.5 million
  • Veterinary diagnostic center built at the park
  • In park road improvements = $2.6 million


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An opportunity to be part of something so much bigger than anything done before
  • Aachen
  • 37 acres
  • 466 million TV viewers
    • NBC’s recap of the event in Aachen got a 2.3 rating
      • Highest rating ever for equestrian event
      • Highest rating ever received against the NFL
  • Government support: Yes
  • No t-shirts
  • No hats
  • A ‘one off’
  • Lexington
  • 1200 acres


  • 500+ million TV viewers (expected)







  • Government support: Yes
  • Tens of thousands of t-shirts
  • Tens of thousands of hats
  • A legacy for the future: the Alltech Games
    • September 2011
    • September 2012
    • September 2013



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The single most international event ever
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We are creating an International Village:
A celebration of the horse
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Alltech
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The Alltech Festival:
The biggest entertainment event ever
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The Economic Impact
  • World Equestrian Games Germany 2006
    • $328 million
  • Ryder Cup Ireland 2006
    • $100 million
  • Alltech FEI World Equestrian Games 2010
    • ?
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Spectators?
  • 700,000 will be on site at the Alltech FEI World Equestrian Games!
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Let’s showcase America and Kentucky to the world!
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Kentucky is a great place
  • To live
  • To do business
  • To raise a family